All Things Private Practice Podcast for Therapists

Episode 96: Web Design Demystified: Clear, Content-Rich, SEO-Friendly Therapy Websites [featuring Daniel Fava]

Show Notes

Web design, SEO, and Captivating Content Creation doesn't always come naturally to mental health therapists in Private Practice.

Hell, we didn't learn this stuff in grad school, which means that mostly everyone's content sounds the same, and a lot of websites simply serve as placeholders, without actually helping w/ SEO (Search Engine Optimization) and Google visibility.

During this episode, I talk with Daniel Fava of Private Practice Elevation, about why it's so important to understand how to create a website that not only stands out but actually ranks in Google searches.

We talk about actual strategies that you can immediately implement that will help you stand out, increase your SEO, and optimize your website and directory pages.

Top 3 reasons to listen to the entire episode:

  1. Understand the difference between a good and bad therapist website and what key things to watch out for when developing your online presence.
  2. Identify ways to make your website a safe space and establish a connection with potential clients.
  3. Learn how to create captivating content on landing pages, utilizing keywords and internal linking, as well as understand the impact of SEO on website visibility and attracting clients.

If you take the time to structure and maintain your therapist website in a strategic, authentic, and ethical way, you'll be more likely to see your ideal clients finding and choosing you as their therapist while knowing that you're going to be the best fit.

More about Daniel Fava:

Daniel Fava is a digital business consultant and founder of Private Practice Elevation, a website design and SEO agency focused on helping busy private practice owners attract the clients they love so they can scale their businesses and create the life they desire. After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Private Practice Elevation offers web design services, SEO (search engine optimization), and website support to help private practice owners grow their businesses through online marketing. 

Daniel lives in Atlanta, GA, with his wife Liz, and two energetic boys. When he’s not working, he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.

Check out Daniel's free ebook: 5 Things Every Private Practice Owner Can Fix on Their Website in the Next Week to Increase Clients

Daniel's Website: privatepracticeelevation.com

 


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A Thanks to Our Sponsors: The Receptionist for iPad & Heard!

✨ The Receptionist for iPad:

I would also like to thank The Receptionist for iPad for sponsoring this episode.

As you prepare for the new year as a private practice owner, one area of your business where you might be able to level up your client experience is from the moment that they enter your office and check in with you. For many private practices, the client check-in process can be a bit awkward and confusing.

Clients often enter into an empty waiting room. And chances are you're wrapping up a session with someone else, so there's no way of knowing when they arrive. With a visitor management system like The Receptionist for iPad, you can provide clients with a discreet and secure way to check in for their appointment while instantly being notified of their arrival.

What's more, The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.

✨ Heard:

I would also like to thank Heard for sponsoring this episode.

Doing your own accounting as a self-employed therapist is stressful. I get it because I've been there. When I first started my private practice, I wasn't sure how much to save for taxes or how quarterly taxes worked. I didn't want to fuck up and get in trouble with the IRS. That's why I'm so glad I found Heard, the financial back office for therapists.

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Schedule a free consultation today at joinheard.com/atpp and put code ATPP in at checkout to get your first month for free.


 

Transcript

PATRICK CASALE: Hey everyone, you're listening to another episode of the All Things Private Practice Podcast. I'm your host, Patrick Casale. I'm joined today by Daniel Fava. He is the owner of Private Practice Elevation, web design and SEO expert. 

And today we're going to have a conversation that is in connection with creating really authentic content for your website, but also doing so in a way where you're not losing out on your SEO, where you're not losing out on your Google visibility, or search visibility, in general. And just the basics of what you really need to have on your website to make it functional, make sure people are coming to it, more importantly, creating conversions where people are actually reaching out to you for appointments or consultation. 

So, Daniel, thanks for coming on and making the time today. I'm glad to have you here.

DANIEL FAVA: Yeah, thanks for having me on, Patrick, excited to kind of continue the conversation that we had over on my podcast. And we could probably link these two together. I think it'd be like a nice little package for people to get into.

PATRICK CASALE: Yeah, I think that's a great idea. And I love like pod swapping with people when we have these conversations that are not only interesting, but useful because there's one piece of it, like creating the authentic content that I talk about all the time is a very useful strategy, but you have to marry it with also ensuring that you're doing what needs to be done on Google's end, right? 

Because like, you need to know what Google's looking for how to rank higher, it's a wash, if you're just like, "My content's great, but I don't have X, Y, and Z in the website, and nobody is clicking, nobody's calling." And I hear that a lot from people.

DANIEL FAVA: Yeah, yeah, absolutely. And just before we kind of get into stuff I just want to make note before I forget, the episode that you were on, on Private Practice Elevation is episode number 140. It will be live in August. So, depending on people listening to this conversation, you can just go to privatepracticeelevation.com/140. And you can check that out. 

But yes, like you said, you know, it's one of those things I see that sort of mistake happen all the time, you know, where someone, maybe they spent a lot of time on their content, yes, and it reads well and maybe creates that connection. But sometimes people kind of go a little too far. And they can get, you know, extra poetic, and flowery, and, you know, just use words that are just not straightforward. It's not very clear, you know, what the service is? And, you know, who's it for?

PATRICK CASALE: Yeah, that's a great point because I think when you get into that creative part of your writing, it's really easy to lose yourself in that and not think practically. And you know, another mistake that I see a lot of the time when I'm looking at websites is like, some people overdo the keywords, right? Like, it's like, "Trauma therapy, trauma therapy, trauma therapy." Like, used in an entire paragraph, you may be used the term like 10 times. 

So, you really do have to find that balance where you are definitely hitting the mark, checking the boxes, really ensuring that, you know, the services you say you're providing you're providing, but in addition, like making it relatable, so it doesn't just sound like a walking DSM.

DANIEL FAVA: Yeah, yeah, absolutely. And I've got a few kind of tips and tricks that we do when we work with folks on SEO for that. But I kind of want to start at sort of the beginning on when people are, kind of, when they come to us, and they're wondering, "Hey, why am I not being found in Google, I do a search for either my name or the services I provide in my area, in my town city." Really what is most common that we see is that they just don't have enough content to actually rank, to actually show Google that, "Hey, I'm here, I'm an expert, you know, this is this is what I provide." 

And by that, I mean, usually, it comes down to like landing pages, like service landing pages. So, a lot of people will just like have one page on their website that says, My Services, you know, My Therapeutic Services here. And it's like, you know, a bulleted list of 50 [CROSSTALK 00:04:04] different things. Yeah, yeah. Like, absolutely. Like, every specialty, you know, every type of service you offer and how you offer it. And so, it's a catch-all page. 

And so, what people sometimes fail to realize is that if you've got somebody in your city that offers the same services, but they've got a landing page for each one, and it's like, it's so specific, like on, you know, like every single landing page you're talking to a different ideal client. And so, like, you need the space to kind of explain that specialty or service to really hone in on the challenges, the pain points of that ideal client, and then what it's like to work through those challenges, how you're an expert who can help, you know, with those challenges, kind of leading them towards that next step. 

So, if someone else has that on their website, but you just have a bulleted list, you know, Google's going to say, "Well, this person's looking for like, specifically, couples therapy in Atlanta and I don't see that on your website, all I see is a bulleted list of all this stuff." 

So, that's kind of like, on a high level how sort of the algorithms are kind of working with SEO. So, a lot of the times, that's really the starting point, is we kind of identify, hey, you don't have enough pages on your website so that's kind of like a number one simple fix that you can do is to make sure that you've got a landing page for each specialty and each service. And then, also kind of becomes your content strategy and calendar for the future. Like, you might have added new services, you might have added new specialties, you know, gotten new training, like EMDR, whatever it is, you got to have that on your website, you want that to be represented. 

PATRICK CASALE: Such a great point, just real simplistically for those who are listening and are curious, like, what would you say minimum amount of pages on a website? Because you're right, sometimes I just see it looking like just one Home page. And that also includes like an About Me, a bulleted list, and really no content to expand on said bulleted list, right. So, ideal world minimum, what are we needing if have a basic website up?

DANIEL FAVA: It really comes down to the therapist or the private practice. You know, like a group practice is going to have a lot more pages likely because they've got so many different therapists who are in different, you know, specialties and trainings, that sort of thing. 

I mean, typically, what we see for like a basic standard website that we're designing and developing, it's about five to 10 pages. That can at least cover you if you're just getting started, you know? And it's kind of really the Service pages or Specialties, that's kind of where you'll have fluctuation, you know, based on what you offer. 

But aside from that, you know, there's always a Home page, About page, Contact page. Typically, we do an FAQ page that kind of just helps with cutting down time on the phone when people are reaching out and asking you the same questions. And so, yeah, I'd say that's like five to 10 pages.

PATRICK CASALE: Yeah, so five to 10 is a hell of a lot more than one to two. 

DANIEL FAVA: Yeah, yeah.

PATRICK CASALE: That's what I see too often, is exactly what you're mentioning of like, how come Google is not ranking me? How come I can't find it when I search for my name? And it's basically because it's almost non-existent, right? Other than the domain, and a couple of pictures, and a blurb about like, who I am, and the 100 issues that I work with. So, I love that you laid it out that way and I think that makes a lot of sense. So, having a landing page for each specialty area. 

Now, here's the second part, when I do see people who have those things, they don't have enough content on the landing pages themselves. So, it'll be like, okay, you do have the landing pages, you have therapy for anxiety, therapy for trauma, therapy for mood disorders, ADHD therapy, whatever, and then it'll just be like a paragraph of, "Hey, I specialize in therapy for anxiety, here's my contact." And that's it. 

So, when we're talking about having enough content on the pages, like I've heard differentiation in terms of like 500 words, 1000, you know, at least 1500. But in my mind, it also has to be captivating, right? Like, it has to catch your attention. And that's what you mentioned, is addressing the pain points, and the experiences, and how therapy can help through those experiences because our attention spans are so short. And you might spend three seconds on a web page before you decide, "This is not the therapist for me." And I'm going to move on to else. 

DANIEL FAVA: Yeah, yeah, absolutely and that's kind of a good segue into like, what actually goes on these pages and that conversation that we had just about, like authenticity, being relatable to your ideal client. And it's like, well, I really want to say this as sort of like the main headline to really capture someone's attention when they land on this landing page, you know? Like, typically, you know, standard website design will have like a hero image, you know. It's what we call it, like when you land on that page, it's above the fold before you scroll. You want that headline to be really, really captivating, just talk about, you know, very clear who it's for. 

But the other thing that happens is a lot of times people will write something that maybe is very captivating, and then even when you kind of get into like structure of HTML and stuff, people will make what's called an H1 tag, it's kind of the title of the page because, oh, that's the text. I want to be largest. 

But what happens is that Google looks to those header tags, the H1, and the H2, and H3 in a different way. Like, instead of just using it as designed, like we really want only one H1 to be on the page. So, a lot of the times what we'll do is if, you know someone works with our copywriter, and they've got a great headline for that page, but it's not exactly clear, you know, for an example, let's use an example, if it's like couple's therapy, it's like, you know, Reconnecting or something like that, like something, you know, no one's going to Google that, you know? Like, Reconnecting with My Spouse, you know? Something like that. But it makes sense. 

Or, you know, it's like, Stop all The Fighting in Your Marriage, you know, it's like, that's exactly where I'm at, yes, you know? But that could be, you know, a search term, but it's not totally clear about what the service is. 

So, we will often just use the styles of the website to make that text large, but then have a subheader underneath. And that's kind of where we hide that H1 that might say Couples Therapy in Atlanta, you know? Or Marriage Therapy in Atlanta. 

So, a lot of the times when we're working to optimize websites, we're kind of getting into those headers and making sure that we've only got one H1. And then you want to use your H2s as the section headers as you're breaking up your text to make it really readable. And people, like you said, attention spans are super short, you want to allow them to kind of jump to the content in the different sections. And so, what we like to see is just kind of a flow of really upfront, connecting with that challenge point, that pain point, and then having other sections where you're starting to explain, "Hey, this is what life can look like if this challenge was removed. Hey, this is really what this service is all about and this is how it works."

You're probably familiar with Donald Miller and like Building Story Brand, have you read that book? Yeah, so that's been really impactful for me and kind of it's a really great framework. And if someone is just curious about how to structure a landing page, we kind of pull from that a lot to help it be captivating and give you a flow for the content.

PATRICK CASALE: I love that and that's really important to notate because I think, you know, for a lot of listeners right now who don't have any web design experience or knowledge, this process can feel so overwhelming and intimidating. And that goes with SEO as well because a lot of the times it's like what the hell does SEO even mean? Like, when we're talking H1, H2, H3 headers, you know, it's almost like a different language for some people. And I think that's where a lot of this gets lost, where the messaging just doesn't get conveyed or portrayed in a way that was the vision and anticipation. And a lot of the time, it's just like, "I just want to get this done. Like, I just need my website to be done, this is overwhelming me, and frustrating me." And I think that's why it is important to have good web designers out there that people can trust and go to for these things who understand the industry. 

And another part of this too, is like, I think that there are a lot of like little things that get overlooked like not having enough CTAs or calls to action on pages, not having links that are properly working, not having things that go directly to a phone, or to an email, or things that really make it easy for the client experience. And I'm always thinking about like, user experience, right? Like, someone's looking for therapy, they land on your website, how easy is it to navigate? How easy is it to figure out like how to contact you? 

Sometimes I've looked at sites where I'm like, I don't see a button to call you, to text you, to email you. I don't see your phone number, like it's hidden, down below, and really small, hard-to-read text. Like, you're doing yourself a disservice when you're kind of creating pages like this because it really is important. 

And then there's another issue that comes up is like, people not paying attention to what it looks like on a mobile phone versus on a laptop computer, and how it differentiates in the view. So, like, you'll see everything stretched and really murky and unclear. So, like, there are a lot of things that go into making a functional website that converts clients, and it's simply more than just nice quality pictures.

DANIEL FAVA: Yeah, absolutely. I mean, that's a great point. And that's why a lot of this stuff gets overlooked because like you said, it is so much, especially, if you're the one building the site, and you don't have, you know, a background in web design, which most people don't, it can be extremely overwhelming. But you bring up some great points, and you know about having calls to action, the way I kind of look at it is as you scroll through a website, you know, you should have just very clear sections to it. And it's okay to have a lot of content. And Google likes a lot of content. 

But I know that sometimes I'll consult with people that are like, "I'm a minimalist, I don't really want like a lot on the page." And I'm like, "Okay, I get that. You're probably going to need to rely on some other means of referrals than organic traffic because you're not going to be relying on that content." Because I think the fear is like, if I have so much content on the page it's going to be so overwhelming and that can certainly happen when you don't have that sort of design feel because you want to make those sections clear, and kind of flow through, and give people on a white space and breathing room to kind of go through the different sections, and like you said on the phone, too, as you scroll, you know those sections feel a little bit longer, you know because you're on a small your device. So, you know, when someone gets to the bottom of each section, having a call to action or just a button, that's for them to take the next step, it can really help increase those conversions, you're giving them more chances to convert. 

Also, you got to remember that people don't take action the first time. I'm not sure, I've heard different statistics, but I think the last time I heard was like people seven to 12 times they'll visit a website before they actually like do something. So, having those buttons very clear, and people know what to do next, for those times that they return, just can help cut down on that time for sure.

PATRICK CASALE: Absolutely. It's a great point. What are your thoughts on incorporating video into pages. Like, we link a lot from our YouTube channel to our website, so it doesn't slow the website down. But we have videos because I have a group practice, so we want videos of each clinician on their pages because it kind of helps highlight and showcase personality, and just allow the client to get to know a little bit more before they decide who to contact because I hear that a lot from group practice owners is like, "I don't know how to market my therapist individually." They all have different styles, they all are trained in different things, they all work with different age ranges. So, there are lots of little ways to set yourself apart to ensure that you're marketing each one individually and still sending a coherent message.

DANIEL FAVA: Yeah, yeah, I love video and I love just kind of how you describe it. Like, how you're using video in that way to create that connection with that potential client. I think it's huge because, you know, people are showing up to your website in distress, in anxiety, in broken relationships, relationships on the brink, you know, and it's, especially, for that first-time person who has maybe never done therapy before, like you need to create a safe space starting with your website. Like, you likely do that in your office and you know that presence that you have, but they don't know that, they don't know what it's like to sit with you, and talk with you. 

And so, having that video kind of invites people in as they're in that sort of pain/research mode to find the right person, find the right fit, where, you know, they can kind of sit back, and just watch you, and connect with you, and hear your voice, see, you know, your body language and kind of feel, you know, the peace and the presence that you carry, that can really help to invite people in. 

So, I love video, including it, it can keep people on your website longer too, which is also another good thing for SEO, just keeping people engaged with the website, staying on the website longer. So, it's great. I'm all for video.

PATRICK CASALE: Yeah, I agree, 100%. We have video too, for like, mainly a telehealth practice. A lot of people are like, how does telehealth therapy work? So, we have to telehealth therapy page with a video that shows like this is how it works, this is what it looks like, these are the common pitfalls or issues that you may experience. Don't do telehealth therapy while you're driving down I-95 on each vacation. Like, things like that. 

What about like a lot of people will say, and I'm not going to use names of businesses, but I got this website subscription from the service that costs X amount per month, and it's one page. And it's not bringing in traffic. Like, there are a lot of those plug-and-play, like almost, it's just a landing page, right? Like, you're not doing yourself any favors when you're not creating and hosting your own website because a lot of the times you don't have access to transfer the domain, you don't have access to the hosting capabilities. It's not going to do much for you SEO and Google visibility-wise. So, at the end of the day, it's like this is no better than just having a Psychology Today page.

DANIEL FAVA: Yeah, absolutely. Yeah, so I won't name names either. But there is a lot of duplicate content out there on Google because we've worked with a number of clients who are trying to get off of those types of platforms because they could be great for starting out, you know, like if you have somebody else who can build it, it's a monthly subscription, at a lower cost. Like, I think that's fine. Like, you're starting out, you need to be online, you need a place to send people, you know, even if that's just connecting with new referral sources and say, "Hey, here's my domain."

But over time, you'll probably outgrow that website and you'll want more control, you'll want to know what's going on, on the back end, and make sure that everything is set up for SEO. So, when we move people off of those platforms, and this happened recently where a client was like, "Hey, what is this page on my website?" And basically, it's because we brought content from the old website and then redesigned it, so we took the pages that were there. And so, we were just like, "Oh, that was just on your website, you know?' And they're like, "Well, we didn't create this." And then, so I was like, "Well, this is confusing." So, I had to like kind of dig in. Like, I was confused also. 

And so, I did a Google of the title page, Google search, and I saw hundreds of these same exact content. And so, duplicate content can hurt you, you know. So, if you are, you know, working with a platform or a company that is just using a lot of plug-and-play content, you have to go in and you need to edit that content. Like you need to make it yours, you need to make it, you know, sound like you expand it to explain more. There's even tools where you can use to re-paraphrase things, to kind of change the wording, and stuff like that. So, you do want to be very careful about that stuff.

PATRICK CASALE: That's a great… that's a fantastic point that I hadn't even thought about is the duplicate content that could exist when it's on 200 different people's websites, and you're searching for it. And then, all of a sudden, "Oh, that's not mine. That's not me."

DANIEL FAVA: Yeah, it's not going to do anything for you.

PATRICK CASALE: No. Another thing I want to talk about is the SEO piece. So, we're talking about laying out paid structure, and the intentionality, and the flow, and the format, and how important that is. Search terms in your area, right? Like, you mentioned, Couples Therapy in Atlanta, that's a keyword, right? So, a lot of people are like, I don't even know what a keyword is, or how to find it, or what to figure out. And when we're talking about this, we're talking about what are people typing into a Google search because Google is the biggest search engine in the world, for now, it's really important that you are going to have these keywords throughout your website. And that is really specific to the clientele that you see, your niche, your audience, your target pop. Like having those landing pages connected throughout, and ensuring that those keywords exist in your content. Can you talk a little bit about that?

DANIEL FAVA: Yeah, yeah. So, that kind of goes back to where we started, you know, in this conversation is like, sometimes people will just put the keyword everywhere, and like, just repeat, it is not very natural. And you know, sometimes that can happen just because, you know, we want to make sure that the keyword needs to be on the page. 

So, as you get into this and you start to get used to adding keywords to your page, you'll find ways to make it sound a little more natural. But just know that not every single instance is going to be natural. 

And so, one, one tip that we like to employ that makes it so easy is instead of having just one FAQ landing page and you should have that as kind of general frequently asked questions about my practice, but you can have tons of frequently asked questions about specific service or specialty. And so, you're answering those main questions. And it's usually just a section on lower down on the page, you know, after you've kind of done that, identifying with those pain points, talking about the service and how you help kind of presenting yourself as the solution, you know? By that point, someone's, hopefully, already, you know, captivated, engaged, now they just want more information like, "Okay, you seem like the right person for me. I want to know a little bit more." 

So, like you said about teletherapy, online therapy, those questions like what is it like to do online therapy? Is the platform secure and safe? You know, like you're answering just those straight informational questions, but you're also repeating the keyword in the title of the question. And so, that's kind of a natural way of just providing more information, getting the keyword on there. 

The other really important places are what's called a title tag and meta description. Each website platforms, such as Squarespace, or WordPress has a different way of doing that. But you want to make sure those are customized so you've got your keywords appearing in both those places. We've already mentioned like the H1, the different headers, the different sections, that sort of thing. And then, just kind of sprinkled throughout just like the regular paragraph text, you know, about seven to 12 times just kind of sprinkle it in there.

PATRICK CASALE: I like that. And that's really useful for people who are trying to figure out how do I do both at the same time? How do I create something that's authentically me? How do I include the keywords that people are searching for? And you know, it is very, very important and even linking throughout your website too, like on your Home page, if you're going to share little blurbs about your services, then link that to that Services page? And any time, this is great for blog content, too. So, when you're writing blog content, you're creating blogs, having those keywords, having those backlinks to the Services pages, or link to the services pages in general, those are things that often get missed. And all of this stuff is just really important. I think you're creating like your virtual storefront, so to speak, with your website, and glimpse into what it's like to work with you, why you?

Because although I totally believe there are more than enough people in the world who need mental health support, and they are searching for you, you're not doing yourself any favors if you're not allowing yourself to have that message out to the world, to have that creative content out, to really be showing up for the people who are searching for what you're offering. And it's a unfortunate thing and I think you're doing yourself a disservice as well as the clients who are looking for you if they don't know that you exist. And that's just the era that we're in. There's probably more therapists in private practice right now than I remember there being in the last five to seven years by far. And I think that's great. 

But you have to be able to show up on Google searches, you have to have a website that's functional, that helps you convert because I see far too many people spend a enormous amount of money for these websites. And like, yeah, it's pretty to look at, but it doesn't convert clients. And again, it's just about the formatting, and the structure, and the behind-the-scenes stuff that often gets missed.

DANIEL FAVA: Yeah, yeah, you can end up sinking a lot of money into a website investment and not be found. And sometimes I will say too, that can be okay, for, you know, if that's where you're at, if that's where your budgets at. And that happens with, you know, people that we work with, as well. So, you know, they know that their website just sucks, it's terrible, it's not professional, they need to get to that next level, but they're like, "Yeah, but I don't really have time to do a whole SEO campaign and do all the optimization as well, my budgets a little low."

So, what I usually encourage people is get your website to that next level, as best you can. You know, work with somebody who knows design, and the structure, and at least gives you that foundation, and then, give it like a month or two, see what happens, see how Google likes it, or doesn't like it and that will give you more data to then work with, to start to dig into that. 

So, we do that a lot too where we'll launch a website, and then maybe two months later, we'll start putting together the SEO strategy for them. And as we're building the website, you know, we're keeping in mind, obviously, keywords for those landing pages, and just making sure that like the mean base approach is, you know, in place, you know, having the titles and meta descriptions, and all that stuff. 

But then we got to understand competition, or we got to understand how Google likes what we did, you know? And then, it's really a long-term iterative approach where you have to look at your data and adjust things, and you know, maybe there's a season where you dig into, I'm going to write a blog post, maybe one or two every month to get more content on the website, get the website ranking for more keywords. And then, you might hit a point, you're looking at your data, you're like, "Okay, I'm getting a lot of traffic, I'm full in my practice, so I can back off of that now." But you know, that those pieces are in place. So, it gives you that that freedom, and that flexibility, and that peace of mind knowing that people are still showing up to the website.

PATRICK CASALE: It's great advice. This is all really helpful. And I think we could continue to have conversations around this because you know, your website then coincides and links to your Google My Business that should be pretty identical to your website, and service pages, and landing pages, and really offering descriptions and updates. So, this is not a set-it-and-forget-it situation. But I do want to encourage all of you who do feel intimidated that just having a website being visible is better than non-existent. And I think is a really important thing to remember when you're in perfectionism mode or it's not that good. 

My first website was fucking awful. And I can remember it vividly, I paid someone off of like a local Facebook community who was just starting out and trying to get a portfolio together. And it was a nightmare to untangle. But it existed. And at least I could share it. So, I do think that, you know, you have to have that landing page, and then, like Daniel said, you improve, you edit, you hire people do optimize as you go, and you have more resources. 

So, Daniel, I just want to say thanks for coming on man, and having this conversation, sharing all these wonderful tips. And please tell the audience where they can find more of what you've got going on. 

DANIEL FAVA: Yeah, absolutely. Thanks so much for having me on. It's such a fun conversation for me, I'm just kind of a geek with this stuff. So, it's fun to dig into. 

But yeah, you can find me at privatepracticeelevation.com. We have a podcast as well under the same name. But yeah, head over there. We've got lots of free resources, and SEO guides, and things to help you improve your website.

PATRICK CASALE: Cool. And like Daniel mentioned before, I was on his podcast talking about creative, and authentic content creation, and copywriting. So, we should try to coordinate that these are going to come out around the same time. And that way, you all have a nice segue from one conversation to the next and start implementing these tips for yourselves, and your websites, and just being able to be found.

To everyone listening to the All Things Private Practice Podcast, new episodes are out every single week on all major podcast platforms and YouTube. Like, download, subscribe, and share. Doubt yourself, do it anyway. See you next week.

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